By Angelo Lambropoulos
I stumbled across a magazine article this morning, titled, “Property Investors are only Human.” The article talks about the ‘interesting new research behind the emotional drivers of property purchases.‘ There is certainly nothing ‘new’ about emotional drivers, simply because history proves us otherwise – Sigmund Freud, Austrian neurologist was the founder psychoanalysis in the late 1800’s – early 1900’s.
Without getting to technical, there is one fundamental concept that you all must remember, emotion is far more powerful than logic. The fact that buyers shop with their hearts (unconscious state of mind) is certainly NOT a new concept. Home-sellers, this is exactly why presentation and ambiance is paramount… study your five senses. ‘Belief’ sells, NOT sales scripts!!!
I have attached a video to this post by Simon Sinek, author of ‘Start With Why’. This is a great psychological breakdown on human behaviour. Are you ready for the truth?